I was standing in line to pick up a package from the post office on 14th Street and Avenue A, feeling real sorry for myself. Why was I feeling that way? Well, you’re probably not from New York. Here, everybody knows, that the post office on 14th Street and Avenue A is the worst post office ever, definitely in New York but most likely in the entire universe. And any day I have to go to there is a sad day for me.
Anyways, I was standing in line, minding my own business, when I saw a weapons catalogue abandoned on a table. A weapons catalogue!!!! in a post office!!!!!!
I mean, come on, do you really have to give them ideas?
So, I took it to make sure that it wouldn’t fall into the wrong hands, and since I was standing there for a very, very long time I gave it a pretty thorough look. One of the funnier things I came across was a camouflage suit made entirely out of artificial leaves.
Now, the American obsession with camo is kind of fascinating to me. Especially since a lot of people I’ve seen wearing this stuff are xxxx large, which always makes me wonder: if you’re trying so hard to be invisible shouldn’t there be a little less of you?
In any case, I eventually got out of there, disposed of the catalogue and went on my merry way.
A few weeks later Betsy Keating from Money Magazine called me up, and with beautiful serendipity asked me to shoot a photo for a leaf blower test they conducted. There would be a model and we’d go somewhere in the country side to blow some leaves. Of course I immediately remembered that glorious suit, and after a quick Google search, sent Betsy a picture of it.
Betsy liked the idea and lobbied everybody at Money to go full camo on the shoot.
She asked me if there was a model I could recommend for the job and I thought of Juan, a guy I worked with once before on a Photonica shoot. He was a good sport and a pleasure to work with and looked like a suburban homeowner. I sent over some pics and Betsy liked him too. Juan was ready, willing and able and we had our model.
Jane Clark, the main PE at Money had a nice little house with a big garden / back yard upstate and we had our location.
Probably the hardest part was finding dried leaves to blow around since this shoot was in the summer and all the trees were still going strong. Betsy somehow worked her magic and organized a few giant garbage bags of fall foliage from some store in midtown. You just gotta love NYC.
There were two assistants on set.
There was also a guy from Stihl, the company that made the test winner. He supplied us with the actual blower, the goggles, the ear muffs and the gloves. Always remember, kids: safety first!
I shot with the usual RZ and Phase One P25 back and a 4 head, 2 pack 7B set up. We used a mix of regular reflectors and gridspots.
For lunch Jane supplied us with fruits and veggies from her garden. It couldn’t have been better a better outing.
In the end, to everyones delight, the most iconic image of the day was used (see top of post).
Here’s a little epilogue:
Betsy and Jane were amongst the first people to ever hire me in NY. Year after year I got some very nice jobs from them and always enjoyed the cool, calm and collected professionalism they brought to the table. In a sign of these shitty times, neither Jane nor Betsy are with Money Magazine anymore. Both are gifted PE’s, great to work with, and even better to hang out with.
Best of luck to both of them.